West Palm Beach has long been lauded as the go-to spot for high-end waterfront living and business. The Orchid City is a vibrant paradise for those who enjoy life’s luxuries like fine art and sumptuous dining. There’s an unmatched level of charm in West Palm Beach that’s equaled only by its lavish amenities and attractions.
But West Palm Beach isn’t celebrated only for its way of life; Palm Beach County has also recently become quite the booming economic center for the southwestern part of the US—and indeed, the entire country. In the last five years alone, 140 companies have relocated or expanded their presence in Palm Beach County, bringing with them 13,110 new jobs and $1.12 billion in capital investments.
Business growth in West Palm Beach has been described as both “sustained” and “soaring,” which is great for the inhabitants of the city. It also means unrivaled competition for businesses with roots in West Palm Beach.
Here at The Palm Beach Advertising Company, we’re a true part of the community; woven fully into the fabric of West Palm Beach. We have our finger on the pulse of what’s happening here, and we know what it means to be part of the luxury brand community at the apex of such a premium market. That’s why we customize all of our digital strategies for each client to amplify brand awareness within this exclusive community,
The remote work culture that came out of the COVID-19 pandemic has altered the way the elite interact with luxury brands. What does this mean for brands in West Palm Beach?
Perhaps in a direct reaction to the isolation of the pandemic, the world’s most affluent consumers are now looking to connect—online. What’s more, they want to choose brands that align with what matters most to them. It’s no longer just about the extravagant goods and services that premium companies offer. Wealthy consumers want to choose brands that offer elevated experiences; that rise above “material consumerism.”
Today’s luxury brands must pay attention to current digital trends if they want to connect with the West Palm Beach elite. As Forbes shared, “It is no longer enough to be a luxury brand; instead, luxury brands need a truly [tantalizing] marketing strategy—both online and offline—to attract and drive the world’s wealthiest to action.”
What exactly does that mean?
Here are today’s biggest trends in digital marketing for luxury brands:
The popularity of digital video advertising is skyrocketing. In fact, by 2023, spending on digital video marketing is expected to climb to $78.5 billion, more than doubling the spending from 2019. This is because it works. Seventy-eight percent of marketing professionals share that videos help increase sales, and 86 percent report videos increase traffic to their website.
Our team will connect you with video production professionals and help you tap into the right channels to share your message with your target audience. Our media planners will help you maximize your ROI, and make an impact within the West Palm Beach community.
According to Luxe Digital, one-third of sales of luxury goods and services will happen online by 2025. Social media can be an important channel in building consumer trust and establishing that sales funnel, especially when somewhere between half and three-quarters of high-income households have an active social media presence.
However, leveraging social media marketing for luxury brands is all about striking the right balance. Strategies have to establish an exclusive lifestyle, while also appealing to modern consumers who want to feel good about the brands they are supporting. A luxury brand’s social media presence should feel local but still exclusive and high-end.
We’ll help you connect with the area’s discerning clientele. Since we’re also part of this community, we understand better than anyone how to strike the right chord with your target audience.
The Palm Beach Advertising Company will be your partner in amplifying your luxury brand to shine in a crowded luxury market. We’re committed to responsive communication and meticulous attention to detail to offer world-class services for luxury brands here in town. Schedule your private consultation to discover how our innovative marketing services will help you resonate with the West Palm Beach community.